The PGA Tour Is Teaming Up With Amazon AWS
Yes The PGA Tour is teaming up with AWS Amazon Web Services to revamp the viewing experience for golf fans. the use of machine learning, artificial intelligence, and Data Science analytics technologies.
“The Tour captures hundreds of hours of raw footage at each tournament and will leverage AWS to rapidly transform this content into exciting new digital experiences that provide fans with a more complete and personalized experience,” PGA Tour and AWS said in a joint statement.
As an example, the pair are planning to bring out an over-the-top (OTT) streaming platform – powered by AWS – called Every Shot Live that will provide viewers with live access to every shot played by each player in a tournament.
During a tournament like The Players Championship, fans will have access to more than 32,000 shots from a starting field of 144 golfers. Fans can choose to follow any player in real-time and experience each shot via streaming content
The AWS-PGA Tour tech collaboration will also allow fans to choose how they view the tournament by enabling them to use video-game-like controls to change camera angles, navigate the course, and view game stats on-demand.
“To accomplish this, the Tour will use AWS to simultaneously process and distribute OTT content, formatting it for reliable viewing over a variety of delivery platforms and devices, including smartphones and tablets,” the two companies said. “Using AWS Media Services, the Tour will make tournament footage available globally to authenticated broadcasters, content subscribers from AWS, and other sources.”